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Rise to the Audi challenge.
Experience the power of intelligence.
Go beyond the test drive and discover revolutionary Audi technologies. Experience intelligence, design and powerful performance in a bold, new way.
#AudiChallenge
Drive and compare the 2017 Audi A4 and Audi Q7 alongside BMW and Mercedes-Benz models.
Register now.
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PreviewChallenge your perception of progressive innovation.The Audi driving experience delivers an exclusive, inside look into Audi innovation, performance and precision. Gain insights from professional drivers on some of the newest Audi technological advancements. Be among the first to encounter the 2017 Audi R8 supercar and the iconic Audi TTS.PREVIEWAUDI CHALLENGETHE ICONSAUDI TECH FORUMEnjoy a distinctively Audi experience. -
Audi ChallengeGo bold or go home.Audi intelligence and performance converge during this competitive challenge featuring:PREVIEWAUDI CHALLENGETHE ICONSAUDI TECH FORUMAudi A4 vs. BMW 328i and Mercedes-Benz C300////Audi Q7 vs. BMW X5 and Mercedes-Benz GLE“Audi,” Audi model names, “Audi connect,” “MMI,” “quattro” and the four rings logo are registered trademarks of AUDI AG. “BMW,” “X5” and “3 Series” are registered trademarks of Bayerische Motoren Werke AG. “Mercedes-Benz,” “C300” and “GLE” are registered trademarks of Daimler AG. -
Audi tech forumThe power of technology.Knowledge is power. Our experts will enlighten you with in-depth sessions on advanced Audi technologies.PREVIEWAUDI CHALLENGETHE ICONSAUDI TECH FORUMExplore the brilliance of Audi virtual cockpit, the groundbreaking, driver-focused information cluster that transitions from a classic display to a panoramic setting with outstanding clarity.////See how MMI® can streamline the controls for navigation, entertainment and vehicle settings under one elegant interface.1 Always pay careful attention to the road, and do not drive while distracted. Audi connect® should only be used when it is safe and appropriate. Audi connect® services and features are optional, provided with the support of authorized affiliated and third party service providers, and may require additional subscriptions with separate terms and conditions. Available on select models. Certain services collect location information, see Terms of Service for information about how to disable and for other details.
2 The features discussed are not substitutes for attentive driving. See Owner’s Manual for further details and important limitations.
Optional features are not available on all models.////Learn about Audi connect®1 with Google EarthTM, your guide to places of interest, travel information, weather reports, fuel prices and more.Take a tutorial on available driver assistance technologies such as Audi pre-sense® city with pedestrian detection, Audi active lane assist and Audi adaptive cruise control with stop & go and traffic jam assist.2 -
The IconsBeauty, brains and brawn.It’s not every day you encounter the level of thinking and performance in not one, but two supercars. Get up close and personal with authentic Audi icons: Audi R8 and Audi TTS.PREVIEWAUDI CHALLENGETHE ICONSAUDI TECH FORUMGo from curious to Audi enthusiast in mere seconds.

The road to enlightenment begins here.
The Audi driving experience travels to select cities from May to July 2016. Contact your local Audi dealership to find an event near you. Find a dealership.
Elevate your heart rate.
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The Audi A4 is where it all started, and the 2017 A4 continues to push the boundaries. Beautiful, powerful and intelligent, it is the essence of Audi. With a chiseled profile, available legendary quattro® all-wheel drive and advanced technology like available Audi virtual cockpit and MMI® navigation plus1 with Audi connect®2, the A4 holds true to the Audi legacy and drives toward the future, turning heads along its route. Learn more.
1 MMI® navigation plus depends on signals from the worldwide Global Positioning Satellite network. The vehicle’s electrical system and existing wireless and satellite technologies must be available and operating properly for the system to function. The system is designed to provide you with suggested routes in locating addresses, destinations and other points of interest. Changes in street names, construction zones, traffic flow, points of interest and other road system changes are beyond the control of Audi of America, Inc. Complete detailed mapping of lanes, roads, streets, toll roads, highways, etc., is not possible; therefore, you may encounter discrepancies between the mapping and your actual location. Please rely on your individual judgment in determining whether or not to follow a suggested MMI® navigation plus route. Map updates are available at no charge for the first five map updates and are subsequently available on a subscription basis.
2 Always pay careful attention to the road, and do not drive while distracted. Audi connect® should only be used when it is safe and appropriate. Audi connect® services and features are optional, provided with the support of authorized affiliated and third party service providers, and may require additional subscriptions with separate terms and conditions. Available on select models. Certain services collect location information, see Terms of Service for information about how to disable and for other details. -
The 2017 Audi Q7 exemplifies the limitless impact of imaginative design. The Q7 inspires intellectually as well as aesthetically, offering available features like the Audi virtual cockpit and numerous driver assistance technologies, including traffic jam assist and collision avoidance assist1, intelligently engineered in a sleek, sharp vehicle. Explore brains and beauty on a grand scale. Learn more.
1 The features discussed are not substitutes for attentive driving. See Owner’s Manual for further details and important limitations. -
A brilliant piece of superior engineering, the 2017 Audi R8 brings Audi racing technology1 straight from the track. With advanced ASF® multi-material construction, the exceptional traction of an exclusive quattro® all-wheel drive system, and standard cutting-edge technologies like Audi virtual cockpit and Audi connect®2 with Google EarthTM, the R8 is a powerhouse of performance, design and technology. This supercar is ready to drive innovation forward. Learn more.
1 Always obey all speed and traffic laws.
2 Always pay careful attention to the road, and do not drive while distracted. Audi connect® should only be used when it is safe and appropriate. Audi connect® services and features are optional, provided with the support of authorized affiliated and third party service providers, and may require additional subscriptions with separate terms and conditions. Available on select models. Certain services collect location information, see Terms of Service for information about how to disable and for other details. -
A showcase of accelerated thinking, the Audi TTS represents the kind of iconic design and unmistakable performance that transformed the Audi brand. Unrivaled design and progressive thinking have long made this model the choice for thrill-seekers and style enthusiasts alike. Learn more.

Frequently asked questions.
- Who is eligible to participate in this event?
This event is open to the recipient of the e-mail and one guest of their choice. All guests must be 18 years of age or older. Your guest may also drive, but all drivers must be at least 25 years of age and have a valid driver's license. All guests under the age of 25 or those that do not have proof of a valid driver's license will not be allowed to drive. Offers are NON-TRANSFERABLE.
- Do I need to register to attend the event?
Yes. Drive times will fill up quickly, so you'll need to register online and reserve your time as soon as you can.
- Are there any costs associated with this event?
The event is provided courtesy of Audi of America. Personal travel to and from the event is not included.
- May I bring my kids?
All guests must be 18 years of age or older, and all drivers must be 25 years of age or older. We must ask you do not bring children to the event. There will be no scheduled activities or chaperones for children. All guests, whether driving or not, must sign liability waiver forms upon entry.
- Who will be driving?
Guests who are at least 25 years of age and have a valid driver's license are eligible to drive.
- What should I bring to the event?
All guests need to bring a valid driver's license. Light refreshments will be provided.
- What should I wear?
Bring sunglasses, and wear comfortable clothing and closed-toe shoes (i.e. athletic shoes) for driving. No flip-flops, sandals or heels, please. You may want to bring a jacket in case of cold or inclement weather.
- What happens in case of bad weather?
The event will take place regardless of rain or inclement weather.
- Will I be required to sign a legal agreement and waiver regarding liability?
All guests, whether driving or not, will be required to sign a liability waiver prior to entry.
- I did not print the confirmation page from the website. How can I get a copy of my confirmation?
Once registration is complete, you will receive a confirmation via e-mail. If you do not receive an e-mail, please contact the Audi Guest Services Concierge:
Phone: 866-538-8581, 9:00 a.m.–7:00 p.m. EST
E-mail: concierge@audiguestservices.com - How do I make changes, cancel my registration or speak to someone about the event?
Please contact the Audi Guest Services Concierge:
Phone: 866-538-8581, 9:00 a.m.–7:00 p.m. EST
E-mail: concierge@audiguestservices.com - Can anyone register?
This is an invitation-only event. A VIP code is required to register. You may also register through the waiting list process if there are spots available at the event. You must be 25 years of age or older with a valid driver’s license to register and may bring one guest of your choice. All guests must be 18 years of age or older. Your guest may also drive, but all drivers must be at least 25 years of age and have a valid driver's license.
- What is the waiting list process?
The waiting list process provides an opportunity to submit your contact information. If there are spots available at the event, you will be notified and given an opportunity to attend.
Contact the Audi Guest Services Concierge
call: 866-538-8581
e-mail: concierge@audiguestservices.com

